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case study | CoralReef.com

October 23, 2008

It has been a while since we have done a new case study – things have been busy.  We have some new products coming out soon as well as getting prepared for the upcomming auction in Australia! In the spirit of the auction – today’s case study will be on CoralReef.com!

Domain At Hand: CoralReef.com

What’s Going On?
Joe Politzer has used our services on a number of projects for his internet company.  When he brought forward CoralReef.com and his plans for it, I felt that the Rapid Mini Site would be a perfect launching platform to match his needs.

This site had something great going for it.  A good portion of the people browsing the internet net for “Coral Reef” are looking for diving, pictures, and generic facts.  The issue with that was these EPCs were very low.

To combat this we targeted the site around Aquarium based content with a focus on Coral Reefs and the fish found around coral reefs that are highly popular with the aquarium crowd.  Basing the site around actual products really did a great thing for the site and the EPC jumped up nicely.

And The Results Are . . .
It has been a few months now since coralreef.com has been developed and here is what Joe has to say about it all

“Regarding my mini-site for CoralReef.com, your system definitely works. If you ever need to write a case study about my site feel free. You bounced my page-rank back up from 3 to 4 within 2 weeks, and I just found today that I am now on the first page of results for MSN and Live.com. My adsense revenue with it has now reached the same level it was at when it was parked at sedo, and I look forward to it surpassing that point while working on the developing the phpAuction site. By the time the new site goes live the mini-site will have paid for iteslf and then some and I’ll have high SERPs right out the gate. I am very satisfied, and I’ll have you put together a bunch more mini sites for me before the year is up, not to mention the network of San Diego Computer Repair Sites we talked about.” Joe Politzer – coralreef.com

At The End of The Day
CoralReef.com is a great example of how you are able to control your audience when it comes what they are looking for.  It was a pleasure working with Joe and always has been.

Written by Ryan Steel · Filed Under Case Studies