case study | Nachos.com – Who’s Hungry?

Domain at Hand
Nachos.com

What’s Going On?
We applied our Rapid Mini Site process to Nachos.com on 08/01/08 – the first of this month.  After analyzing the possible search engine traffic out there we felt it was a “no brainer” and decided that instead of relying only on the type in traffic – we would use our development process to go after the available search engine traffic available for the keyword “nachos” as well as its 2nd tier keywords.

Our research led us to develop a site around various recipes for nachos.  When developing and marketing to the search engines a good place to start is where the people are looking!

We ended up creating the following pages:

• Nachos
• Nacho Cheese Sauce
• Nacho Recipes
• Nacho Fajitas
• Nacho Chips

Each section is relevant to the main Nachos theme – but allows us to unlock even more traffic opportunities for this domain.

And the Results Are…

Nachos.com has been out there for a little under a month and we are already seeing some great numbers on it.  Here is a current recap of what is going on.

• Ranked #12 in Google for the term “Nachos”
• Traffic has increased nicely as well as more consistency in page views and ad views
• Additional keywords are coming up in our search logs.  These include “potato nachos”, “italian nachos”, “nachos recipes” and “cheesy nachos”
• Revenue is growing as well.  We are maintaining a steady click thru rate of 18% on it and the earnings are starting to jump up as well.

At the End of the Day

We are very happy with the way nachos.com is shaping up.  Only a month after our rapid mini site process has been live and we are already seeing benefits you would only see with a development.

If you are interested in having a Rapid Mini Site developed for your domain please feel free to contact us and we will help you get started!

3 Long Term Benefits of Developing Domains

Increased Resale Value

The domain industry is what it is because of the buy low and sell high mentality.  We have been plucking the fruit of the internet for years – however so many premium domains are left undeveloped.

We believe this is a complete waste.  Even if it is being parked, you are losing out – big time.

If you are able to increase the overall value of your product by investing into it – why don’t you?  That is what domain development is all about.

Increased Traffic

Type in traffic is amazing – there is no doubt about that.  However there is a huge amount of the population of internet users out there that rarely direct navigate to a domain.  They are using search engines.

Without any development behind your domain – you will never see this traffic.  Organic search traffic for a key term can provide a significant boost to you overall traffic count to the tune of 200% or more.

Also – when you are actively marketing for the search engines – you are no longer reliant on a single key term.  A well developed site will earn traffic for multiple words – increasing its base traffic even more.

Increased Income

With domain parking, domains are easily monetized.  However are they being monetized to their maximum potential?  When you control how a website makes money you remove the “invisible handcuffs” that you had on previously.  Instead of basing your earnings off of an advertising feed – deliver products and options to your surfers that make sense – and pay you directly as well.

The key to properly monetizing a developed domain is to make sure you are not leaving anything out.  This means that you need to take every step possible to make sure you are maximizing your income.  You do not have overly aggressive with ads to accomplish this.

Search Engine Marketing

The current state of search engine marketing is no longer heavily relient upon On Site Optimization.  It is definitely necessary, however it will only get you so far.

Our search engine marketing process combines the following elements in order to give your newly developed websites a boost in the search rankings and a start to earning more of that organic search traffic that everyone wants.

• Social Bookmarking
• Article Marketing
• Blog Commenting
• Forum Posting
• Directory Posting

Search Engine Optimization

Search Engine Optimization is the fundamental core of marketing your website to the search engines.

Our mini sites are built with search engine optimization at heart.  We gladly sacrifice flashy graphics and heavy designs for simple, well optimized websites.  Making sure the search engines read your site well is what it is all about.  If they can’t find what they are looking for – how is a surfer supposed to?

Some key basics to our optimization techniques are

• Title and Header Optimization
• Balanced Keyword Optimization
• Keyword Research for long tail results
• Smart Linking Techniques

Unique Designs

I will be the first to say it – our designs are not meant to be visual masterpieces!

Our design philosophy for our mini sites is more of a functional one.  We trade flare – for optimization.  We trade images – for monetization.

Each mini site comes with a unique design and color scheme that will be geared towards the topic of the domain we are developing for.  Every aspect of the design has been optimized for the search engines.  Each banner placement is to achieve the highest click thru rates possible – without breaking any rules of course.

100% Unique Content

Each mini site we develop contains 100% unique, accurate content.  Our team of writers will research your topic and produce pages that are relevant, appealing and best of all – keyword balanced.

Providing unique content to each one of our sites ensures you that you will not be penalized by using duplicate content.  We also take into affect that compelling and well writen content will yeild natural link backs from around the internet – who can beat free links?!

Increase Your Traffic

More traffic = More Money

It is this fundamental internet marketing concept that we applied to our mini sites.  Instead of just relying on your type in traffic – it’s time to start building on it.

Not only do we build a search engine optimized website based around your keywords – we actively market it to the search engines as well.

Also – since your mini site will now contain useful information on it instead of nothing at all, or all ads.  This will increase your return visitor rate.

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